FourLeg: Niching Part 2, & IVDD Rx Part 2

Published: Mon, 07/29/24

Updated: Mon, 07/29/24

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What's new?

Let's see... I had some days off - so, cows took up one of those days. I took a firearms safety course (and passed) in order to get my Possession & Acquisition License here in Canada. My knee is slowly starting to get better (if I ever think of jogging again, somebody stop me!). The results from my cardiac stress test came back as all normal. I've been dehydrating stuff like crazy (to make homemade teas and spices), and have already started processing and freezing greens from the garden for soups in the winter. We have also hired the nephew of a neighbour to cut down a bunch of dead trees in my yard! AND, I'm working on creating documents for the College of Veterinarians of Ontario. New legislation passed in that province, and it is very positive for interprofessional collaboration and allied animal health professionals. All in all, it feels like a productive week!

Wishing you all a great week ahead!

That's it for the updates... On with the show!

But first, a cartoon!

Four Leg BLOG:

HOW to Niche your Canine Physiotherapy / Rehab Practice

Last week we talked about ‘Why’ you should consider niching your canine rehab practice. This week, we’ll chat about the ‘how’ and ‘what’ in regard to canine rehab niches.

Niche areas of practice in canine physical therapy and rehabilitation include:

Sports Medicine and Performance Enhancement:

Target Audience: Competitive and working dogs, such as agility dogs, police dogs, and hunting dogs.
How to Break In:
•    Gain specialized training in sports medicine and canine performance.
•    Collaborate with local dog sports clubs and organizations.
•    Offer workshops and seminars on injury prevention and performance enhancement.

Continue reading - click below...

Get to the BLOG by CLICKING HERE!!!!

In a Four Leg Rehab Minute!

Here's a quick educational tidbit of information! Let's chat about... HOW to Niche Your Canine Rehab / Physio Practice!

Well, last week I highlighted information on FourLeg pertaining to IVDD. So, let's use this week's blog post for inspiration...

Want to learn more about MARKETING?

Check out FOUR LEG:

Blogs

7 Things to Consider Regarding the Growth of Your Business

Book Now!

Favourite Vet Marketing Strategies

Marketing Review - My Clinic, Now What About Yours?

Building Relationships

Marketing statistics you should know!

Articles

Training Video Document: The BUSINESS of professional canine rehabilitation

Business of Canine Rehab: Getting Started Business Perspective & Marketing

Audios

Business & Marketing - Part 1: Online Market Research

Business & Marketing - Part 2: Offline Research & Surveys

Business & Marketing - Part 3: Crafting Your Marketing Message

Business & Marketing - Part 4: The Foundation of Relationship Marketing

Business & Marketing - Part 5: Videos, Articles & E-Mail Capture

Business & Marketing - Part 8: The importance of a blog

Buiness & Marketing - Part 17 - Getting Doctor Referrals

Business & Marketing - Part 18 - Target Market Sequencing (to get vet referrals)

Business & Marketing - Part 15 - Facebook Marketing

Business & Marketing - Part 19 - Your best FREE online advertising!

Business & Marketing - Part 20 - Agricultural Epiphanies

Business & Marketing - Part 21 - Public Speaking

Business & Marketing - Part 23 - The Cats & Dogs of Marketing

Video Training

Video Training 02 - The BUSINESS of professional canine rehabilitation

Video Training 29: What to Expect

Video Training 127: Marketing Part 1

Video Training 128: Marketing Part 2

Video Training 225: Things You Wish You Knew

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Have You Checked it Out?

The latest and greatest online exercise prescription platform... FOURLEGEXERCISE.COM

For over a year, I worked with Physiotec/Wibbi (an online exercise platform) to create a exercise prescription platform for canine rehab practitioners. And this is it!

I've put hundreds of exercises together onto this handy platform. You can find the exercises, print off a handout, send them a link to the VIDEOS of the exercises. There's so much: Massage, owner-friendly joint therapies, exercises, advisement, etc, etc!

NOW... be aware that this platform is run by / owned by Physiotec/Wibbi (and they charge separately for it's use)... and the support for the website is via physiotec/wibbi as well. The MAIN GLITCH I am finding now... is that when you e-mail or call tech-support you will NEED to LET THEM KNOW that your question pertains to FOURLEGEXERCISE! (Otherwise, it's a bit of a schmozzle to get sorted, because they direct you to the Physiotec/Wibbi website vs FourLegExercise website!!!) Check it out and LET ME KNOW (what you think, your experiences, etc... so that I can report back if there are issues!)

I hope you find it useful!

Go there... Check it out!!!

Have a great week everyone!

Until next time... Cheers!

Laurie

P.S. Don't forget... PRODUCTS FOR YOUR LEARNING!

Check out the Products (or Discounts) Page on FourLeg.com to get a nifty selection of learning materials.

http://www.fourleg.com/Products

P.S. Helpful Hints for NEW Members...

1. If you are new to FourLeg and happen to be having issues with watching the videos, you will want to cut and paste the following URL into your browser bar:

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3. And, if you have any issues, check out WWW.FOURLEG.COM/Help to address any FAQs regarding the website or membership difficulties!

Laurie Edge-Hughes, BScPT, MAnimSt(Animal Physio), CAFCI, CCRT
CEO
Four Leg Rehab Inc

Four Leg Rehab Inc, PO Box 1581,, Cochrane, AB T4C 1B5, CANADA

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